Marketing Information System
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Processes associated with collecting, analyzing, and reporting
marketing
research information. The system used may be as simple as a
manually tabulated consumer survey or as complex as a computer system
for tracking the distribution and redemption of cents-off coupons in
terms of where the consumer got the coupon, where he redeemed it, what
he purchased with it and in what size or quantity he purchased it, and
how the sales volume for each product was affected in each area or store
where coupons were available. Marketing information provides input to
marketing decisions including product improvements, price and packaging
changes, copywriting, media buying, distribution, and so forth.
Accounting systems are a part of marketing information systems providing
product sales and profit information. Marketing information may be
gathered in-house or purchased from outside services such as
acnielsen
company.
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